Isidro Maya Jariego: Redes Sociales - LRPC (Laboratorio de Redes Personales. y Comunidades)

• Maya Jariego, I. (2009, June 10). Words, attitudes and influence: a cognitive approach to persuasion [Book Review of the book Persuasive Messages: The Process of Influence]. PsycCRITIQUES-Contemporary Psychology: APA Review of Books. 54 (No. 23), Article 3. Retrieved [10-06-2009], from the PsycCRITIQUES database.

“The cognitive approach is revealed as a functional and helpful background for the elaboration of persuasive messages. For instance, it shows and explains the processes of attention, memory and motivation affecting the reception of messages. However, to have the full view of “the process of influence”, as is expressed in the subtitle, it would be necessary to take into account the networks of interpersonal influence that give a context to the process of communication, among other factors related to social interaction. A nice example is the research by Noah Friedkin (1998) where the consensus formation is analyzed through a cognitive model but taking also into account group dynamics and social structures. Nevertheless, even with these limitations of a cognitive approach, the ELM and the consistency, judgment, and reasoned action theories provide a solid basis for designing persuasive strategies.” (…)

[Read more in PsycCRITIQUES: http://www.apa.org/psyccritiques/]